Rethinking the way we invest: A smart platform for a new generation

For many investors, one of the toughest challenges is staying invested through market cycles. As interest rates ease and traditional savings products offer less yield, individuals are increasingly focused on making their capital work more efficiently even during holding periods.

As a result, investors are looking for ways to make their money work harder while remaining invested, reflecting a shift IG Markets is evolving alongside. Its interest-on-shares feature – a first in Singapore – allows eligible shares and ETF holdings to earn a guaranteed 3 per cent annually on shareholdings of up to S$50,000, with no lock-in period or minimum investment. Users need only make one qualifying trade a month to remain eligible.

The feature is meant to support investors during holding periods, when many platforms offer little incentive to remain engaged. “By paying interest on invested assets, we’re giving users a way to earn steady returns while keeping their capital working,” said Mr Chia.

Underlying the approach is a focus on reducing friction, encouraging consistency and supporting long-term investing habits.

MAKING INVESTING MORE ACCESSIBLE

As investing becomes more self-directed, expectations around platforms are shifting. Simplicity, transparency and long-term usability now matter as much as access to global markets.

IG Markets responds to these needs by offering zero commissions and no platform or settlement fees, alongside access to major markets such as Singapore, the United States, the United Kingdom, Hong Kong and Japan. Fractional shares let users invest in US equities from as little as S$1, lowering barriers to entry and enabling greater portfolio diversification.

The app also includes AI-generated daily news summaries, offering bite-sized updates for users who want to stay informed without having to sift through lengthy market reports.

For IG, the goal is to build a platform that evolves with its users, one that improves the everyday investing experience. “This means expanding capabilities in a thoughtful, well-regulated way, making it clearer, more consistent and easier to manage as investors’ needs become more sophisticated,” said Mr Chia.

Download the IG Markets app and enjoy a welcome bonus of S$188. Earn up to 3 per cent interest on eligible invested assets – with no lock-in period. Terms and conditions apply.

*By total number of client relationships.

IG Asia (Co Reg No 200510021K) (IG) is regulated by the Monetary Authority of Singapore and holds a capital markets services licence. IG provides an execution-only service. The information in this advertisement does not contain (and should not be construed as containing) investment advice, an investment recommendation, or an offer of or solicitation for a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. You should consider your specific investment objectives, financial situation or particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

This advertisement has not been reviewed by the Monetary Authority of Singapore.