Aldi is introducing a new rule later this month. It comes as the budget retailer is reducing the price of its viral Le Grand Poulet Rose Magnum to just £9.99. However, customers who want to stock up on the drink will be limited to buying only three bottles each. The deal is being introduced next Thursday, August 27 and will continue through to September 2, while stock lasts.
The 150cl bottle, dubbed ‘Chicken Wine’, has been a fan favourite this summer. The nod to its Le Poulet branding has contributed to it going viral, with fans flooding Aldi‘s social media pages with excitement since it first appeared on shelves.
The supersized bottle is equivalent to two standard bottles. Now the retailer is bringing it to under £10 for the first time, after it won both everyday shoppers and wine experts, including Mistress of Wine Sam Capcorn, who called it a “gorgeous magnum” and “even more of a winner” on Instagram, GB News reports.
The magnum first landed in Aldi stores nationwide last month and is priced at £11.99, meaning shoppers will save £2 if they purchase from next Thursday.
Its launch came off the back of the hugely popular Le Petit Poulet Rosé, which had already built a devoted following among rosé lovers.
Customers were filled with excitement when the supersized version was announced, with fans commenting on Aldi’s Instagram page with messages like ‘Oh, this is what I’m talking about’, and ‘Rosé all the way’.
The pale peach-pink rosé offers bright aromas of citrus fruits and red berries, with a crisp, light and dry finish perfect for summer get-togethers.
The standard 75cl Le Petit Poulet Rosé is also available at £6.29.
The budget supermarket may not restock the product at this price, so customers should act quickly when the deal begins.
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