- BIS Records founder Robert von Bahr said Tuesday that Apple has bought the classical-focused record company and will incorporate it into its Apple Music Classical and Platoon music services.
- The acquisition is another example of Apple trying to distinguish itself from streaming music rivals like Spotify by focusing on classical music.
- The tech giant introduced the streaming app Apple Music Classical last spring, pitching it as a way for subscribers to access more than 5 million classical tracks that are searchable via data like composer, conductor, or number of Catalogue.
Karina Canellakis conducting the Juilliard Orchestra at Alice Tully Hall on the evening of Thursday May 22, 2014.
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Apple has acquired BIS Records, a 50-year-old Swedish record label focused on classical music, as part of its continuing efforts to appeal to classical music fans.
Robert von Bahr, founder of BIS Records saying On Tuesday Apple recently bought his record company and will incorporate it into its Apple Music Classical and Platoon music services.
Von Bahr, who recently turned 80, said both BIS Records and Apple share a “fundamental belief in the importance of preserving audio quality,” citing the iPhone maker’s surround sound system. spatial audio technology as “something I’ve been following with interest.
“BIS’ specialty, while paying our dues to the core repertoire, has been to train young classical artists and interesting living composers and to safeguard the musical treasure we all represent in the future,” von Bahr said in a statement. “Apple, with its own history of innovation and love of music, is the ideal home to usher in the next era of classical music and has shown a true commitment to building a future where classical music and technology work in harmony.”
Apple did not respond to a CNBC request for comment on the price of the deal.
The acquisition is another example of Apple trying to distinguish itself from its streaming music rival. Spotify focusing on classical music.
In 2021, bought classical music streaming service Primephonic for an undisclosed sum. In addition to allowing users to stream classical music, Primephonic also created an extensive database containing information such as composers, orchestras, and conductors that helped provide a more engaging experience for fans of the genre.
Finally, the tech giant introduced its own. Apple’s classical music streaming app last spring, introducing it as a way for current Apple Music subscribers to access more than five million classic tracks that can be searched through data like composer, director, or catalog number.
In 2018, Apple bought small music distribution and technology company Platoon for an undisclosed amount. Apple finally released an app dubbed Platoon for Artists, meant to help musicians promote their songs and view streaming analytics.
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