Apple unseats Nvidia to become world’s most valuable company as AI bets shift

AI SPENDING LIFTS NEW WINNERS

Nvidia became the first company in the world to surpass a US$5 trillion market valuation in October, a landmark that propelled it into a rarefied territory that was far beyond the reach of its rivals.

Being superseded by Apple does not necessarily signal a lasting change in the companies’ relative standing. The chipmaker remains a major beneficiary of AI-related spending, and its graphics processors are powering much of the generative AI frenzy.

Nvidia could also reclaim the top spot if sentiment shifts.

Besides, Apple is in a delicate position itself, having raised prices to offset rising costs – a strategy that could hurt demand.

“I don’t see any meaningful distinction. Nvidia likely to be a significant participant in whatever happens going forward,” said Benjamin Hall, vice president, alpha research at Segal Marco Advisors.

However, the AI enthusiasm has spread to other corners of the semiconductor industry. The bigger winners this year have been memory chipmakers such as Micron, which crossed US$1 trillion in market value in May as investors embraced the significance of memory chips in AI infrastructure.

South Korea’s SK Hynix also listed on the Nasdaq earlier this month, adding another player to the race for investor attention.

“The new entrants to the market could spread out the focus away from the pure Magnificent Seven names into a wider number of names,” Hall said.

The eye-watering chips rally ran into turbulence in July as investors reassessed the sustainability of the artificial intelligence trade, knocking the Philadelphia SE Semiconductor index down almost 19 per cent from its all-time highs.

Despite the steep fall, the index has performed better than Nvidia so far this year.