We already know that the iPhone 15 Professional Max digital camera is unbelievable, and so does Apple – which is why the corporate has made such a giant deal of the truth that its newest product reveal, this week’s ‘Scary Quick’ occasion launching new M3 Macs, was shot solely on the smartphone. However the daring (and easy) “shot on iPhone” declare is arguably a bit reductive, as proven by a brand new behind-the-scenes video from Apple.
In brief, sure, the video was shot on iPhone 15 Professional Max. With the assistance of another very costly equipment. Need your personal footage to appear to be Apple’s? Hopefully you even have finances for some studio-quality lightning, gimbals, drones and SpaceCam rigs.
In fact, the truth that Apple opted to make use of some pro-level equipment alongside the iPhone itself will come as a shock to precisely zero folks. The world’s most beneficial firm can afford a studio mild or two, and it needs its adverts to look as slick as doable. And in a brand new weblog publish, Apple makes no secret of the sheer quantity of tech used. However by selecting to steer with the easy and considerably reductive “Shot on iPhone” line (one it is used earlier than in varied photography-based advertising and marketing campaigns), it definitely suggests the telephone is the star of the present.
Alright so yesterday Apple revealed that yesterday’s occasion was shot on the iPhone (15 Professional/Professional Max)They’ve additionally now revealed some BTS, and as anticipated there is a LOT of drugs alongside that iPhone… however there’s nonetheless rather a lot to study right here. Here is my greatest takeaways (Thread) pic.twitter.com/TG0Wfx0JUpOctober 31, 2023
“ShOt oN iPhOnE”, No matter you say buddy 💀💀#AppleEvent #Apple pic.twitter.com/8QmFbdT9c5November 1, 2023
iPhone pictures has come a good distance for the reason that first machine launched in 2007, and has arguably changed a number of tiers of digital camera (though the standard point-and-shoot seems to be staging a comeback). However with the sheer quantity of equipment required to complement even the iPhone 15 Professional with a purpose to create studio-quality footage, we’ve a sense it’s going to be some time till it turns into the go-to for movie administrators.