HomeAmericasA&W Announces 'Polarizing' Bear Mascot Will Wear Pants In Hilarious Troll

A&W Announces ‘Polarizing’ Bear Mascot Will Wear Pants In Hilarious Troll

A soft drink company’s joking tweet about its mascot’s clothing choices apparently caught Fox Business with its pants down.

On Tuesday, A&W Root Beer announced on Twitter that Rooty the Great Root Bear would start wearing trousers.

The post appeared to be a jesting reference to a recent decision by chocolate brand M&M’s, which put its “spokescandies” on “indefinite pause” after conservative types like Fox NewsTucker Carlson griped that the green M&M character was now wearing tennis shoes instead of go-go boots.

The A&W tweet read, in part: “America, let’s talk. Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he’s literally a 6-foot tall bear wearing an orange sweater.”

It added, “But now we get it — even a mascot’s lack of pants can be polarizing.”

Considering that many corporate characters — like Poppin’ Fresh, Chester Cheetah and the Geico Gecko — have long opted to go pantless, A&W’s social media staffers probably thought most people would recognize the tweet as a gag.

But the joke was on them, because Fox Business assumed the announcement was serious and reported on it as yet another sign of “woke police cancel culture” run amok.

Eventually, A&W felt obligated to clarify that the tweet was a prank after Fox Business published a story with this sensationalized headline: “FUR COAT AND NO KNICKERS: A&W Root Beer is the latest company bowing to ‘woke.’”

As a result, Fox Business then changed its headline to reflect the jokey nature of the soda company’s announcement.

Meanwhile, Twitter users mocked the overreaction to the pantless bear post.

Clarification: This story has been updated to specify that the “woke police cancel culture” comments were made on Fox Business.



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