“In line with travel trends that prioritise unique experiences and meaning, the Gimpo Aegibong Peace Ecopark store has become a destination for customers looking for something beyond ordinary consumption,” the coffee chain’s regional manager for Gimpo told Korea JoongAng Daily.
The park sits beyond the “civilian control line” south of the demilitarised zone that separates the two Koreas, requiring visitors to book online or buy a ticket on-site before passing through a security checkpoint via shuttle bus. Operating hours are limited, from 10am to 4.30pm, in accordance with park rules.
Despite these restrictions, word of mouth and media coverage continue to drive brisk business. Food sales at the branch are 30 per cent higher than at typical Starbucks locations, a surge the company attributes to its popularity among families, especially at weekends. Weekdays see a more diverse clientele, from tour groups and schoolchildren to military personnel.
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