WA mining magnate Gina Rinehart is making a foray into style retail after buying beloved Aussie label, Driza-Bone.
The deal is being executed by way of the billionaire’s S Kidman & Co firm and means the model greatest identified for its oilskin jackets will stay in Australian fingers, with the nation’s richest individual on the helm.
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“We wish to preserve and protect its magnificent previous however we additionally wish to rejuvenate it,” Rinehart stated.
“We wish to develop it. We’d like to see this iconic model abroad as nicely.”
No determine across the sale by Propel Group, which has owned Driza-Bone for 15 years, has been disclosed.
Driza-Bone has been a staple in Australian wardrobes for 125 years, with prime ministers donning the well-known coats for many years.
The model has featured in movies and may’t be neglected for its place in a few of our proudest moments — together with being worn by stockmen and stockwomen on the opening ceremony of the Sydney 2000 Olympic Video games.
“You’ll see Driza-Bone greater, stronger, extra accessible to extra Australians and (we’ll) probably export it abroad the place we are able to inform the Australian story, the Australian spirit and the heritage and the historical past,” S Kidman and Co chief government Adam Giles stated.
The acquisition comes after Australian hatmaker Akubra was snapped up by the Andrew Forrest-owned Tattarang.
It was the primary time the model had modified possession from the Keir household in 5 generations.
Tattarang has dedicated to proceed manufacturing in Kempsey on the NSW North Coast.
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