Bollywood actress Anushka Sharma and Blackpink’s South Korean pop star Jennie Kim have made waves at the prestigious Cannes Film Festival, emerging as the most influential personalities, according to global brand-tracking agencies Lefty and Karla Otto. The agencies analyzed the impact of brands and celebrities on the event and revealed that Jennie and Anushka garnered the most global attention.
Jennie, decked out in Chanel, generated an impressive $35.2 million earned media value (EMV), cementing her position as a global pop star. Anushka Sharma, stunning in Prada, followed close behind with a staggering EMV of $17.9 million. These two influential figures bested other big-name celebrities at the festival.
Blackpink’s Anushka Sharma and Jennie Kim Shine Named Most Influential Personalities at Cannes Film Festival
Blackpink’s Rose, who donned Saint Laurent, secured third place with an EMV of $17.1 million. Blackpink’s Lisa, wearing CELINE, followed close behind with an EMV of $14.7 million, securing the fourth position. BTS member Kim Tae-hyung, popularly known as ‘V’, also showcased his fashion prowess at CELINE, winning an EMV of $14.4 million and claiming fifth place.
The report highlights the immense impact and global reach of these influential personalities, whose fashion choices and presence at the Cannes Film Festival captivated audiences around the world. Anushka Sharma and Jennie Kim’s appearances not only created a buzz among fans and fashion enthusiasts, but also solidified their positions as trendsetters and influential figures in the entertainment industry.
Their dazzling ensembles and EMV major figures demonstrate their ability to make a lasting impression and captivate global attention, further enhancing their status as influential icons in the world of film and music.
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