Bollywood star Sonam Kapoor will be managed exclusively by boutique agency YRF Talent, known as the star maker of our time. Having historically managed amazing actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, Bhumi Pednekar etc., the team will now focus on shaping the ‘Sonam Kapoor Brand’ locally and globally.
BREAKING: Bollywood star Sonam Kapoor to be managed exclusively by YRF Talent
This development makes Sonam the first actress YRF has signed who they didn’t release. YRF Talent also manages young actors like Sharvari and Ahaan Panday, the two new faces being touted as future stars of Indian cinema.
Sonam’s comeback will begin with two blockbuster projects, the details of which are currently under wraps.
Sonam Kapoor is loved by people of all generations because of her identification. Sonam has always stood up to speak out on important social issues and is an ally to the LGBTQIA+ community. She is also India’s biggest fashion star globally and she is known to have revolutionized Indian pop culture through her amazing fashion game.
YRF Talent will work closely with Sonam to create a disruptive brand identity, embodying all things great, from their choice of films to their natural synergy with the world’s biggest luxury and fashion brands to their life choices as independent worker. mother. Sonam has always supported women in the workplace, which makes her an advocate for women and their rights.
Prithwish Ganguly, Vice President of Talent and Communications Strategy, confirms this development saying: “It is exciting to join forces with Sonam Kapoor as she charts her path to return to film. Sonam is a unique and very exciting brand. We are thrilled to onboard her as an artist that we will exclusively manage and curate her brand strategy globally.”
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