The Australian Tourism Exchange (ATE), Australia’s largest annual tourism trade event, will return to Brisbane next year for the first time since 2007.
ATE25 will be held at the Brisbane Convention & Exhibition Centre from April 28, 2025 to May 1, 2025, and will be delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.
Each year, ATE provides the Australian tourism industry with the chance to meet with tourism wholesalers and retailers from 30 countries around the world.
Federal minister for trade and tourism, Don Farrell, said: “With Queensland gearing up to host the Olympics in 2032, it’s terrific to see ATE returning to Brisbane next year connecting international buyers and local businesses to take advantage of the green and gold decade.”
Brisbane had also previously hosted the event in 2001 and 2002.
Tourism Australia managing director, Phillipa Harrison, remarked that with the Australian tourism industry on the cusp of full recovery, the focus at ATE25 in Brisbane will help to drive the sustainable growth which will take the industry forward.
“By the time ATE returns to Brisbane next year, we expect that the Australian tourism industry would have surpassed the 2019 numbers we have been using as a benchmark and will once again be firmly focused on the future,” she said.