BTS and Amorepacific are teaming up for the first time.
Ahead of the popular South Korean boy band’s upcoming “Permission to Dance On Stage†performances in Los Angeles, Amorepacific is launching its popular Laneige Lip Sleeping Mask in a purple edition inspired by BTS’ tour. The limited-edition product will feature the brand’s sweet gummy bear scent with the BTS tour artwork on the packaging and the band’s logo on the jar.
Amorepacific is a South Korean cosmetics and beauty conglomerate that operates more than 30 brands, including Laneige, Innisfree and Sulwhasoo. Laneige’s Lip Sleeping mask is one of their bestselling products, which helps exfoliate lips and replenishes moisture overnight. Its formula is enriched with Vitamin C, antioxidants and a proprietary Moisture Wrap technology.
The Laneige Lip Sleeping Mask Purple Edition will be sold for $24 and released in the U.S. through Laneige’s official website and Sephora’s online store on Nov. 27. It will be available for purchase in select Sephora stores starting Nov. 29.
A closer look at Amorepacific’s collab with BTS for the Laneige Lip Sleeping Mask in Purple Edition.
Amorepacific is also one of the participating sponsors for BTS’ “Permission to Dance on Stage†tour, which will take place on Nov. 27, Nov.
BTS Teams With Amorepacific for Lip Sleeping Mask Inspired by ‘Permission to Dance’ Tour
