Burger King has drawn flak on social media after the fast-food restaurant used the recent Suez Canal blockage to promote a sandwich.
In their latest social media post, the official account of the food chain in Chile shared a feature where they had superimposed an image of a Double Whopper sandwich in place of the Ever Given cargo ship, which was wedged in Egyptâ€™s canal for over a week.
â€œWith Burger Kingâ€™s own delivery, there is no channel that interrupts our delivery, not even that of a tremendous Double Whopper. Want one?â€ read the caption of the post, which soon went viral and triggered angry reactions on Egyptian social media.
Soon the hashtag #BoycottBurgerKing began trending online, with many criticising the ad. However, some also found it amusing. The incident occurred weeks after the food company received backlash for their advertisement on Womenâ€™s Day.
Here is how netizens reacted: