‘Came on faster than anyone anticipated’: How Linktree plans to ride out tech slump

But a large part of Linktree’s appeal, which has seen it almost become an eponym for the category, is its simplicity, posing a challenge as it adds more features. “Yeah, it’s literally the one thing that we are constantly filtering everything we do through like, how do we combat overwhelm?” Humphreys said.

Its solution is to try to automate as much of building a website as possible, providing only the tools that a user needs.

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The new brand comes with a new font, Link Sans, which was custom-made by a company called Average Type Service which co-founder Humphreys found via its Linktree. The font is designed so that it eventually will be able to render characters from languages other than English in a consistent style.

Zaccaria said the company was “taking our foot off the pedal very slightly on hiring but we’re definitely not at the point of pausing [hiring] or anything like that yet. We’re still all growth.”

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