The way fashion campaigns are conceptualized, styled and shot has changed in response to the global pandemic, as seen in the new ad campaign for Burberry’s summer collection. The casual ads start Kendall Jenner, who captured a series of self-portraits at home using her own equipment.
The ads give off a casual, relaxed sense and they share a look into the TB summer monogram collection, which updates the Peter Saville-designed TB logo prints that were first shared by Riccardo Tisci in 2018. The new TB logo is bigger than before and is shown in bold, contrasting blue and orange shades. The summer collection by Burberry includes essentials like swimwear and according to the luxury brand, “the new collection embodies the free spirit and optimism of the season.”
Image Credit: Burberry
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