Swiss luxury watchmaker Tag Heuer has signed Hollywood actor Ryan Gosling as its newest global ambassador. This development coincides with the brand’s announcement of its new ‘Carrera Three Hands’ collection — a range of sleek, retro drivers watches.
The ‘Carrera Three Hands’ collection represents the next generation of the brand’s iconic ‘Carrera’ sports watch, which made its debut in 1963. Four models will be included in the capsule, all of which pay tribute to the line’s original, minimalist design.
According to the company, Ryan Gosling was the perfect frontman for the new collection, as well as the Tag Heuer brand more broadly. “Ryan represents a new breed of masculinity that’s both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself,†said Frédéric Arnault, TAG Heuer’s CEO.
Image Credit: TAG Heuer
