Parade, the fan-favorite underwear brand for gen-z due to its inclusive and sustainable product lines, has debuted the ‘New:Cotton’ collection of undergarments. To celebrate this new collection, Parade partnered with Chloe Cherry, the actress famous for her role in Euphoria, to model for the underwear line.
The collection includes 14 different pieces that range from bralettes and thongs to full loungewear bodysuits. While previous Parade collections focused solely on comfort, the New:Cotton collection also emphasizes sexuality. Despite the focus on visuals and sex appeal, the collection is still inclusive and sustainable, as per the brand’s values. The items are available in variety of sizes and colors, and are made from ‘REFIBRA x TENCEL Lyocell’ fabric, which is a form of 100% upcycled cotton.
Image Credit: Parade
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