Cheap yen benefits UK expansion, says Marugame Udon owner – Nikkei Asia
Toridoll Holdings buys London pizza and Greek food chains to offset weakness in Japan
Toridoll Holdings Chairman and CEO Takaya Awata says investors like the company’s strategy of hedging its risks by seeking growth abroad to offset weakness in Japan.
LONDON – Buying a business abroad with a weak yen is “painful at the time, but it can be profitable if it is profitable in the long run,” Takaya Awata, chairman and chief executive officer of the owner of Japanese food chain Toridoll Holdings, said afterward. that the company completed the acquisition of London pizza chain Franco Manca earlier this month.
Awata told Nikkei in an interview that Toridoll’s biggest brand Marugame’s strategy is to quickly expand its udon chain across Europe to make the noodles, ubiquitous in Japan, “family friendly” globally.
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