Commentary: Did the host overshadow the football in the 2026 World Cup?

For some supporters, the World Cup also felt increasingly tailored to American entertainment sensibilities and commercial preferences.

Matches have been featuring musical performances, with a Super Bowl-style halftime show planned for the final. The 15-minute break, is seemingly going to be pushed to 30 minutes to accommodate a show that will include various artists, including Madonna, Shakira, Justin Bieber and BTS.

FIFA also implemented compulsory three-minute hydration breaks, turning a match of two halves into one with four quarters. While FIFA cited protection against heat as justification, more cynical fans argued that the breaks created more stoppage time for advertising – this has been a major component of this tournament, with every aspect of the game having a sponsor.

And with some coaches criticising the breaks for disrupting the rhythm of play, they reinforce the perception that commercial considerations are shaping the game itself.

Every World Cup leaves behind unforgettable moments for football fans. I will remember the intense penalties knocking out the Netherlands, England’s Jude Bellingham rising to his potential across the tournament, and the insane saves by Morocco’s Bono.

But I will also remember the controversies that too often detracted from the football. For this fan, a World Cup I had so eagerly anticipated might ultimately leave a sour taste.

Zara Waseem is an intern on the commentary team at CNA Digital.