POSSIBLE EXPANSION
If those prices prove to be attractive to local fans, then the league could move into more markets. The Premier League said it will see how the streaming service might be replicated all around the world.
Yet even if the test is successful, taking the plan elsewhere may not be simple. Broadcasters often pay above-market prices for football games as they are central to their lineup.
For example, Sky Sports in the UK has made football a key part of its business model ever since the Premier League was born in 1992. Without live football, the company may struggle to stay competitive and consequently is aggressive in its bidding to deter rivals from getting the majority of the rights.
Therefore, it may not be desirable or affordable for the Premier League to end such deals. It could be, however, that having the option to go direct to customers can be useful leverage for the league in future negotiations with broadcasters around the world.
France’s Ligue 1 launched its own streaming service in August 2025 after its deal with sports broadcaster DAZN collapsed. It remains to be seen if other major European leagues will follow.
One thing for sure, however, is that the sporting world will be observing how Singapore watches English football next season.
John Duerden has been writing about Asian football for over 25 years.
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