Commentary: World Cup credibility in question after FIFA U-turn following Trump call

A QUESTION OF TRUST

Ultimately, this story boils down to a question of trust and sporting integrity, two themes that sit at the heart of my own research into football support as a form of living heritage. Unlike monuments or historic buildings, living heritage survives because communities continually transmit specific values and experiences across generations.

The World Cup is one of the clearest examples of this phenomenon. Its cultural significance does not arise solely from unforgettable matches, moments and performances. Rather, it emerges from the rituals and shared experiences that surround the tournament: supporters travelling across continents, families gathering to watch matches together, stories passed between generations. 

And, most importantly, the collective belief that the competition not only represents the ultimate prize of international football – but a fundamentally fair one.

That belief in fairness is particularly vital here. The World Cup matters because billions of people accept that victories and defeats are earned within a legitimate competitive framework. They celebrate triumphs because they broadly trust the competition. They accept disappointment because they trust the rules. Those shared assumptions underpin the tournament as a form of living cultural heritage.

When FIFA so flagrantly departs from established procedures and appears to willingly submit to political influence, that foundation is fundamentally damaged.

Once supporters begin to question not simply the outcome of individual refereeing decisions, but the legitimacy of the system itself, it corrodes the implicit trust and uncomplicated beauty of the game itself. Once lost, those things are exceptionally difficult to rebuild.