Costco shoppers were disgusted after a shopper brought attention to the ingredient list for a staple breakfast bakery item.
Nazima Qureshi, a nutritionist and author who shares her wisdom on TikTok, alerted Costco shoppers in a video she uploaded last week.
Qureshi said she was trying to be a ‘cool mom’ by buying her kids blueberry bagels from the warehouse retailer, but stopped dead in her tracks immediately after reading the label.
Amongst the listed ingredients: flour, water sugar… and ‘Simulated blueberries’.
According to the list, this bizarre ingredient consists of sugar, corn syrup, corn cereal, cornstarch, palm oil, artificial flavor, brilliant blue FCF, allura red, and fast green FCF.
‘There’s no blueberries in this bagel… they simulated blueberries,’ Qureshi said. ‘That’s a no from me, my kids will not be getting simulated blueberry bagels.’
Viewers of the TikTok were aghast.
‘Are blueberries really that hard to find?’ one asked.
Costco shoppers were disgusted after a shopper brought attention to the ingredient list for a staple breakfast bakery item
Amongst the listed ingredients for these Costco bagels: flour, water sugar… and ‘Simulated blueberries’
‘Food dye in a bagel is insane,’ another wrote.
‘The warning for sodium should’ve been replaced by simulated blueberries. That’s the real issue here,’ someone else pointed out.
‘Instead of getting all those ingredients they could have just gotten actual blueberries,’ a different user said.
Costco’s blueberry bagel recipe isn’t new – a Reddit user shared similar concerns over the ingredients 10 years ago.
‘Today I learned that Costco blueberry bagels don’t actually contain blueberries,’ they posted, alongside a picture of the nutrition label.
Users in the comment had little sympathy, immediately pointing to the fact that – in fairness – the bakery item is advertised as imitation blueberry bagels.
‘No, today you learned that you’ve been skipping over and ignoring the word “imitation” in “Imitation Blueberry Bagels” for a long time,’ someone rebuked.
This is not the first time Costco has come under fire over the ingredients in its products.
The Costco Wholesale Corporation faced a lawsuit after it was accused of falsely advertising its rotisserie chicken as ‘preservative free’
The Costco Wholesale Corporation faced a lawsuit earlier this year over accusations that the shopping giant misled customers into believing its popular rotisserie chicken was free of any preservatives.
Two women in California filed a class action claim on January 22, alleging the warehouse retailer falsely advertises its Kirkland Signature Seasoned Rotisserie Chicken as having ‘no preservatives’ according to the lawsuit.
The complaint claims the beloved chickens contain two added preservatives: carrageenan and sodium phosphate.
According to the filing, by quietly adding those ingredients to the chicken’s label, Costco has ‘systemically cheated customers out of tens – if not hundreds – of millions of dollars’.
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