Digital boom to add 30 crore more OTT users in India, says I&B Minister Anurag Thakur at Cannes


    Anurag Thakur is leading Indian delegation at Cannes


    • I&B Minister Anurag Thakur is leading the Indian delegation at Cannes
    • Thakur said the government will take all measures to speed up co-production from around the world
    • Animation, visual effects, gaming and comics (AVGC) industry is also set to grow in future

    India’s OTT market is set to grow at 21 per cent every year, Information and Broadcasting Minister Anurag Thakur said on Thursday even as he invited foreign producers to shoot films in the country.

    Read: Cannes travel guide: Enjoy a relaxed vacation by the French Riviera, know tourist attractions, cost

    Speaking at the “India Forum” in Cannes, Thakur said the government will take all measures to speed up co-production from around the world and also offer the best locations in India for film shoots.

    “We are poised to take another leap as 300 million (30 crore) citizens are set to connect online as India marches ahead in cementing its space in the media and entertainment sector,” the minister was quoted as saying in a press release.

    Read: Deepika Padukone is a complete stunner at Cannes in red Louis Vuitton gown with plunging neckline

    Thakur said Indian startups in the media and entertainment sector will showcase their technological prowess and pitch to the best in the animation, visual effects, gaming and comics (AVGC) industry.

    He said the government has envisioned major initiatives over the last eight years to boost co-productions, film shoots and film facilitations in India.

    The minister said states such as Uttar Pradesh and Madhya Pradesh have formulated their own film facilitation policies and provided co-production opportunities.

    He said these efforts are aimed at boosting India’s media and entertainment ecosystem, which is expected to generate USD 53 billion annually by 2025.

    “The government of India has officially designated audiovisual services as one of the 12 ‘champion service sectors’ and recently set up an AVGC task force comprising industry leaders to prepare a policy roadmap for India to take a quantum leap in this sector and position us as the preferred ‘post-production hub of the world’,” Thakur was quoted as saying in the release.

    Source link


    Rangers release social media activist Arsalan Khan

    KARACHI: Sindh Rangers on Saturday released social media activist...

    Sarah Brand: Viral pop song ‘purposely sung out of tune’

    Sarah Brand's song Red Dress had thousands of people...

    Ondrej ‘Sneaky P’ Palat seizes another moment, keeps Lightning belief alive

    DENVER – They were silent in Denver but whooping...

    Vikram Box Office Collection: Kamal Haasan film is unstoppable in South, mints impressive numbers

    HighlightsKamal Haasan's Vikram is refusing to slow down at the box office Directed by Lokesh Kanagaraj,...

    2022 Daytime Emmy Awards: Complete List of Winners

    2022 Daytime Emmy Awards: Complete List of Winners | Entertainment Tonight ...

    Amber Heard won’t settle with Johnny Depp, will appeal verdict

    Lawyers for Johnny Depp and Amber Heard met again in court on Friday and had one last chance to settle before the judge finalized...