HomeCategoryDStv crackdown on password sharing is working - MultiChoice

DStv crackdown on password sharing is working – MultiChoice

MultiChoice’s concerted effort to reduce password sharing on its DStv streaming platform has been a major success, according to CEO Nyiko Shiburi, speaking to the Sunday Times.

ALSO READ | DISCOVERY DELAYS MEDICAL AID PRICE INCREASES TO RELIEF OF MEMBERS

Password sharing has historically allowed people living in the same household to watch different content on the same streaming platform.

However, it has also commonly been used to share the cost of a single account between multiple friends or family members who don’t live together – thus reducing the revenue that MultiChoice receives.

ALSO READ | 5 NEW INTERNATIONAL ROUTES TAKING OFF IN SA BEFORE END OF 2022

“This is piracy and hurts the whole industry. When we invest in content, we expect certain returns, and when people share [passwords], we don’t get our money back,” said Shiburi.

MONEY MATTERS | THIS IS HOW MANY SOUTH AFRICANS EARN R1 MILLION A YEAR

According to MyBroadband, in an effort to crack down on this practice, earlier this year DStv restricted the number of devices that can simultaneously stream from a single account to one.

MultiChoice’s decision was initially met with an uproar

Previously, subscribers could live stream channels to two devices at once.

ALSO READ | SA POWER CUTS HIT TRAVEL AT ZIMBABWE BORDER, QUEUES 4KM LONG – PICTURES

Shiburi said that although the change was initially met with an uproar, it has been a great business decision.

“After we limited the number of [concurrent] streams, we have seen an uptick in the take-up of DStv as some of those people who were given passwords [of existing subscribers] came on board,” said Shiburi.

CRIME STATS | YOU’RE MOST LIKELY TO BE A HIJACKING VICTIM IN THIS PROVINCE TODAY

Source link

- Advertisment -