Twitter’s new owner Elon Musk continues to antagonise former employees and leadership, this time by mocking company merchandise.
On Tuesday, Musk posted a video of a batch of ‘StayWoke’ t-shirts from Twitter’s headquarters.
‘Found in closet at Twitter HQ fr,’ Musk said in the tweet with a crying face emoji, seemingly mocking the political messaging on the shirts.
The slogan t-shirts were reportedly made by Twitter’s Black employee group following the Ferguson protests. The company’s former CEO Jack Dorsey notably wore a version of the t-shirt to conferences in support of the group and was sometimes ridiculed for it.
Musk is known for pushing the narrative that Twitter was run by leftists who suppressed free speech by conservatives.
To the original tweet, he also added a link to a memo of the Ferguson shooting acknowledging that he knew what the t-shirts stood for.
On Wednesday, Musk went on to post a photo of a black t-shirt with the phrase ‘#Stay@Work’, seemingly mocking the #StayWoke shirts. It could also be a nod to his brutal work ethic that led to a mass resignation at the social media company.
The posts have been met with cheers from conservatives on Twitter.
‘The conquest of Wokerosi is complete,’ replied venture capitalist David Sacks whom Musk has brought on board to help run Twitter. Sacks is famous for co-authoring, ‘The Diversity Myth’, a book criticising diversity efforts on college campuses.
‘The social justice warriors even had their own adorable uniforms at Twitter,’ tweeted comedian Tim Young.
The term ‘woke’ has come to be used disparagingly by conservatives to refer to members of the left.
Most recently, Musk reinstated Donald Trump’s Twitter account after nearly two years after the Capitol attack.
It reverses a ban that kept the former president off his favourite social media platform in the wake of the deadly riot on 6 January 2021.