Vanessa Hudgens is the face of Fabletics’ latest launch, “Velour,” a line out today made entirely of the fabric.
“Following our successful launch of Fabletics Lounge, we wanted to create a new collection for consumers that features comfort, style and versatility, while putting a unique spin on the velour fabric,” Felix del Toro, chief merchandise and design officer for Fabletics, told WWD in an exclusive statement. “As 2021 comes to a close, we find that more consumers are wearing their loungewear out and about as part of their everyday outfits. We created a collection that can be both fashionable and comfortable. With the launch of Velour, Fabletics has reinvented the 1970s fabric for today’s modern woman.”
Targeting 18- to 45-year-olds, the 32-piece collection is the brand’s first release as part of its new “lifestyle” category. Rooted in activewear, the company — founded in 2013 by the TechStyle Fashion Group — has also introduced men’s, sleep and “cold-weather essentials.”
Priced between $12.95 and $69.95 (the discounted “VIP” pricing for those signed up for the brand’s flexible membership program), the new line showcases ’70s-influenced silhouettes and designs, including bodysuits, biker shorts, high-waisted trousers and wide-legged jumpsuits.
“This Velour collection is so incredible that when I put it on, my entire vibe changes,” Hudgens said in a statement. The actress currently stars in Netflix’s “The Princess Switch 3,” as well as Lin-Manuel Miranda’s “Tick, Tick…Boom!” “The pieces are so fun — fun to touch, fun to wear and definitely fun to style. Each look is bold, colorful, exciting — and best of all, comfortable. I was beyond ecstatic when Fabletics approached me about being the face of this campaign, and even more excited when I saw the pieces in person. Once you feel this velour fabric, you’ll never want to wear anything else. The brand has reinvented velour for today’s modern woman.”