Expedia Group Secures New and Expanded Journey Partnerships in Europe

Expedia Group unlocks traveller demand for brand new European companions and will increase their visibility to high-value travellers

New partnerships introduced right this moment embrace Ryanair, Icelandair, Iberia Airways and Deutsche Hospitality

LONDON, Dec. 5, 2023 /PRNewswire/ — Expedia Group introduced right this moment a sequence of recent and expanded journey partnerships throughout Europe, encompassing B2B know-how, promoting partnerships and provide distribution offers, connecting European companions to the corporate’s intensive world traveller base and giving them entry to Expedia Group’s revolutionary know-how and {industry} experience. The offers additional cement Expedia Group’s presence within the continent and dedication to propel companions to simply seize the eye of high-value travellers from all over the world.

Powering Journey with Unmatched Expertise Options

Expedia Group powers firms of all sizes, from a mess of industries to reach the advanced universe of journey by offering revolutionary know-how, provide and instruments to energy their very own websites. Companions can select from White Label Template, a turnkey, tailor-built answer that gives their travellers with an end-to-end journey expertise on a website that’s branded for the associate; or Fast API, a scalable answer that empowers journey firms to construct end-to-end reserving experiences by leveraging Expedia Group’s world lodging stock. Moreover, Expedia Group continues to supply European journey advisors entry to a large breadth of journey stock, charges, and availability by the Expedia Journey Agent Affiliate Program (TAAP). Expedia Group’s latest European know-how powered partnerships introduced right this moment embrace:

• Ryanair: Over the approaching weeks, Ryanair, Europe’s largest low-cost airline, will launch ‘Ryanair Rooms’, a renewed providing that leverages Expedia Group’s White Label Template know-how, permitting its clients to e-book a lodge with their flight and entry Expedia Group’s Digital Agent, an AI-powered customer support device. The Eire and UK websites launch in December, with a phased rollout to extra markets subsequent 12 months.
• Icelandair: The flagship provider of Iceland will launch Saga Membership, a brand new journey website, powered by Expedia Group’s White Label Template, offering a method for its most loyal travellers to e-book extra journey components with their flight. Saga Members will have the ability to entry Expedia Group’s world provide of lodges, automobile leases and actions to redeem and earn Saga Factors. This service will allow the airline’s loyal travellers to e-book extra journey components, utilizing this system’s loyalty factors, to boost their journey. The journey website will likely be supplied to Saga Membership members within the new 12 months.
• ADAC – Germany’s largest car affiliation companions with Expedia Journey Agent Affiliate Program (TAAP), giving ADAC’s journey businesses entry to Expedia Group’s huge stock of journey merchandise, together with lodges, flights, rental vehicles, and actions.

Promoting Europe to a Rising Viewers

Expedia Group Media Options is a number one journey media community, offering a focused method for journey companions, Vacation spot Advertising Organisations (DMOs) and types to succeed in, have interaction, and convert thousands and thousands of travellers worldwide by promoting options. With its huge community of journey manufacturers and world attain, Expedia Group Media Options supplies companions with proprietary information and dynamic promoting options to ship impactful campaigns and measurable outcomes.

Current partnerships embrace:

• Deutsche Hospitality – the umbrella model of the German lodge firm Steigenberger Motels AG will likely be investing in show promoting and industry-leading promoting answer TravelAds to focus on the a whole lot of thousands and thousands of travellers visiting Expedia Group websites every month.  
• The European Journey Fee (ETC) – the ETC’s Artistic Cities of Central Europe Marketing campaign promoted the undiscovered worth of the Visegrad international locations of Czechia, Hungary, Poland, and Slovakia to U.S. travellers. The marketing campaign ran from August to October this 12 months and highlighted the area’s wealthy tradition, historical past and pure magnificence.
• Croatian Nationwide Tourism Board (CNTB) – In partnership with Expedia Group Media Options, CNTB developed a sequence of impactful campaigns focusing on each European and USA markets, highlighting Croatia’s distinctive allure and pure magnificence. Specializing in European markets, European travellers had been inspired to discover Croatia past the acquainted by gallery highlight pages. The promotion related the CNTB with Expedia Group’s excessive worth travellers, leading to a ten% improve on the typical each day spend year-on-year on Expedia channels through the marketing campaign interval. To seize the US market, travellers from the States had been impressed to go to Croatia’s distinct areas and experiences by the “At all times in Season” marketing campaign. Through the CNTB’s focused marketing campaign, Croatia skilled a ten% uplift in demand throughout Expedia channels from US travellers¹.

Enhancing Attain and Boosting Conversion for Provide Companions  

Expedia Group can also be asserting new provide partnerships, enabling European companions to seize extra share of pockets and acquire visibility to Expedia Group’s world buyer base. The corporate’s sturdy footprint within the U.S. particularly means European companions can reap the benefits of a high-value demographic planning journeys throughout the Atlantic. Firm analysis exhibits that within the first half of 2023, American travellers spent extra, booked earlier and stayed longer on their journeys in comparison with European travellers.²

• Turkish Airways has expanded Expedia Group’s Air Member Solely Offers to Europe following a profitable pilot in the USA. The airline provides unique reductions to Expedia rewards members, driving higher conversion and boosting income. An identical marketing campaign ran within the U.S. through the first six months of 2023, leading to an over 15% uplift in ticket-booking quantity on Member Solely Deal routes for Turkish Airways.  
• Iberia Airways: Spain’s flagship provider and main provider between Europe and Latin America has expanded its direct New Distribution Functionality (NDC) reference to Expedia Group. Hundreds of thousands of travellers who store for and e-book Iberia flights can now get pleasure from extra choices to customise their journey with ease on a number of European factors of sale, United States and Mexico.
• Sonder and TravelStaytion: Expedia Group’s ongoing partnership with the UEFA Champions League continues for the 2023-24 season. For the primary time, Expedia Group’s lodging companions – together with Sonder and TravelStaytion – will help the upcoming sponsorship of fan-focused occasions with devoted reserving experiences by Expedia Stay. Reserving these lodging experiences will likely be obtainable mid-December 2023 on the devoted Expedia Stay x UEFA Champions League website. 

Expedia Group can also be increasing its automobile rental choices in Europe by quite a few new partnerships:

• Alma, a family-owned automobile rental firm, has signed a partnership with Expedia Group to distribute its automobile stock in eight European international locations together with Greece, Malta, Romania, and Albania.
• Drivalia, a number one automobile rental firm with a big fleet of electrical and hybrid autos, has expanded its partnership with Expedia Group to distribute its vehicles in Spain, Italy, Portugal, and the UK.
• Inexperienced Movement, Inexperienced Movement, a world automobile rental firm that provides low-emission autos, has expanded its partnership with Expedia Group to assist carry environmentally environment friendly driving inside Europe and worldwide.
• File go, a number one Spanish automobile rental firm with a variety of autos, together with vehicles, vans, and SUVs, has additionally expanded its partnership with Expedia Group from Spain and Portugal to now embrace Italy and Greece.

“This wide selection of recent and expanded partnerships demonstrates the power and resilience of journey demand in Europe, in addition to our capacity to energy companions of all sizes. Our companions profit from our expanded European footprint with new methods to hook up with excessive spending world travellers, and entry to our cutting-edge B2B know-how options and our industry-leading promoting options,” stated Ariane Gorin, President, Expedia for Enterprise, Expedia Group.

In the event you’re concerned about partnering with Expedia Group, please go to the Expedia Group associate website right here.

About Expedia Group
Expedia Group, Inc. manufacturers energy journey for everybody, in all places by our world platform. Pushed by the core perception that journey is a power for good, we assist folks expertise the world in new methods and construct lasting connections. We offer industry-leading know-how options to gas associate development and success, whereas facilitating memorable experiences for vacationers. Our group is made up of three pillars: Expedia Product & Expertise, centered on the group’s product and technical technique and choices; Expedia Manufacturers, housing all our shopper manufacturers; and Expedia for Enterprise, consisting of business-to-business options and relationships all through the journey ecosystem. 

The Expedia Group household of manufacturers contains: Expedia®, Motels.com®, Expedia® Associate Options, Vrbo®, Trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Options, CarRentals.com™, and Expedia Cruises™. One Key™ is our complete loyalty program that unifies Expedia, Motels.com and Vrbo into one easy, versatile journey rewards expertise. To enroll in One Key, obtain Expedia, Motels.com and Vrbo cellular apps without spending a dime on iOS and Android gadgets.

For extra data, go to www.expediagroup.com. Comply with us on Twitter @expediagroup and take a look at our LinkedIn www.linkedin.com/firm/expedia.

© 2023 Expedia, Inc., an Expedia Group firm. All rights reserved. Emblems and logos are the property of their respective house owners. CST: 2029030-50

¹ Insights sourced from Expedia Group’s proprietary first-party information and third-party analysis companions, evaluating year-over-year efficiency throughout respective marketing campaign intervals

² Expedia Group information, all strains of enterprise excluding cruise, H1 2023.   

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