Over the past year we have seen a number of films opting for a direct to OTT release. This sudden change in release patterns was due to the Covid-19 pandemic that sent theatres, public spaces and even most countries into lockdown. Now, as things are easing up, there have been quite a few filmmakers who have been announcing theatrical release dates of their films. But contrary to this, Bollywood Hungama has learnt that the Farhan Akhtar starrer Toofan has now opted for a direct release on the OTT platform Amazon Prime Video.
Informing us of the new release patterns for Toofan a well-placed industry source says, â€œToofan was initially expected to release in September 2020. However with the lockdown in effect, the filmâ€™s release was put on hold indefinitely. Though it comes as a surprise that the director Rakesh Omprakash Mehra and producers opted for a direct to OTT release rather than a conventional theatrical release, it is now certain that Toofan will premiere directly on Amazon Prime Video.â€
Ask the source what could be the reason behind a decision like this and he adds, â€œCurrently theatres are just opening up, and it will be a while before they and their business returns to normal. Releasing a film in an uncertain atmosphere like this is detrimental to business. But on the other hand, opting for a direct to OTT release, a filmmaker is assured of a certain sum that will cover his initial expense. Given this situation it is obvious why filmmakers still prefer to release their films on OTT platforms over theatres.â€
As for the film, Toofan will see Farhan Akhtar playing the role of a boxer and will also feature Mrunal Thakur and Paresh Rawal. Interestingly, Toofan is the second sports based film that Mehra and Akhtar are collaborating on.
Also Read:Â Farhan Akhtarâ€™s trainer gives a glimpse into the actorâ€™s training for Toofan
More Pages: Toofan Box Office Collection
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