Kaleva stresses that consumers, who can pick berries both for their own consumption or for sale to the food industry, also bear responsibility:
“The berry industry became increasingly dependent on cheap labour when the picking of wild berries under Finland’s traditional rights of public access could no longer supply it with enough raw materials. Few Finns want to go out and pick their own berries in the forest, and if the berry industry fails to get its problems under control, even greater quantities of berries could go unharvested. Citizens should rethink their consumption habits. By making responsible choices we can influence whether, in a worst-case scenario, we support modern slavery, or whether our purchasing decisions promote healthy business practices.”
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