Gen Z seems to be on the cottage cheese

For reasons that parents of older generations probably won’t be able to fathom, it seems Gen Z is down for…cottage cheese. He Wall Street Journal reports that people born between the late 90s and early 2000s, as well as older millennials, have been “throwing canisters of your grandmother’s favorite weight-management tool into their grocery carts.” That’s right, soft, uncured cheese made with skim milk is attracting a new generation, thanks in part to the power of social media, especially the video-sharing site TikTok. The trend has been brewing for a while: the New York Post reported in late April that the hashtag #cottagecheese had received 200 million views. when the Diary registered, the same tag was up to 323 million views.

Already in 2018, the New York Times he asked if America was ready to “love cottage cheese again.” The somewhat belated answer is definitely yes, and the dairy industry has taken notice, with Cabot Creamery’s senior vice president of marketing, Sarah Healy, telling Diary that the cottage cheese has “began to explode.” The voluminous recipes on TikTok help prove the point. your campus asked a nutritionist about one that generated viral interest when TikToker Tiffany Elizabeth shared the “cottage cheese and mustard diet.” Mary Sabat tells the site that cottage cheese is a decent source of protein and calcium. Therefore, “mustard and cottage cheese in a lunch can be part of a healthy diet, depending on the overall composition of the meal and your individual dietary needs,” she says.

Strange recipes aside, Eat this offers an additional explanation of the advantages of eating cottage cheese that fits with the reasons why older generations relied on it as a low-calorie staple. It is “high in protein, low in fat, and contains generous doses of important vitamins and nutrients.” Those vitamins and nutrients include B12, which has a wide range of benefits (particularly for vegetarians); B2, or riboflavin, which helps the use of enzymes in the body; and casein and whey proteins, which have long been staples in the diets of bodybuilders and professional athletes from around the world.

In April, market clock posted a Press release about the future of cottage cheese, stating that its popularity “will increase at a considerable rate during the forecast period, between 2022 and 2030,” adding that “with the increasing adoption of strategies by key players, the market is expected to increase over the projected horizon.” Sales of cottage cheese in the US increased 15.9% between May 2022 and May 2023, according to the Diary, and one company experienced an astonishing 50% market growth in a month between April and May of this year. That’s enough of a boost in adoption and overall popularity for any mom or grandma to point to her small plate containing a burger and a cup-sized serving of the lumpy stuff and say she told you so. (Read more diet stories.)