Google launched a fun “BestPhonesForever” ad campaign today pitting the latest Pixel smartphones against the iphonepainting the iPhone as an old, outdated phone that was once great, but can no longer keep up with younger smartphones (via 9to5Google).
There is a series of five ads. On “Plateau,” the iPhone regrets being 14 years old and not being able to keep up with Pixel features like 30x zoom, astrophotography, and AI. The Pixel smartphone consoles the iPhone by mentioning the blue bubbles of the iPhone.
“The bubbles! The bubbles! Is all I have to show for all my years on earth the color of a bubble? I mean, millions of people have waited in line for me,” laments the iPhone. Eventually, the iPhone runs out of battery and the Pixel phone is left asking for a charger. “Oh quick! Someone get a Lightning charger!”
In another ad, the two smartphones look at the stars and the iPhone laments that it can’t see the stars like the Pixel can with its astrophotography mode, while a third ad mocks Apple’s privacy stance on WiFi. public.
“I’m freaking out! Quick, get off public Wi-Fi,” the iPhone says dramatically. “There are…hackers in this place.” The Pixel smartphone ensures the iPhone that the Pixel has a built-in VPN that keeps you safe, a feature that is not available on the iPhone.
Fourthly, the pixel smartphone suggests shooting a few videos before noticing that the iPhone has a dead battery. The Pixel uses Qi-based charging to charge the iPhone on the go. A final video shows the iPhone jealously counting all the features of the Pixel. The Pixel shows off its latest feature, folding technology, and the iPhone faints in shock. “What year is it? Do we already have flying cars?” asks the iPhone.
Google is using the “BestPhonesForever” tag with the new campaign, which highlights the Pixel Fold. Google came out with the Pixel Fold in May, with the smartphone priced at $1,800. Apple has yet to introduce a foldable smartphone and there is no word on when it plans to do so.
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