Gucci offers sneak preview of new creative director Demna’s debut collection

The collection will be available in 10 stores worldwide — Los Angeles, New York, London, Milan, Paris, Beijing, Shanghai, Singapore, Seoul and Tokyo — for two weeks from the day after a premiere film on Tuesday (Sep 23).

In an interview with industry publication WWD on Monday, Demna referred to the Instagram reveal as baby steps.

“I’m not yet defining my Gucci vision, but the platform on which I build that. I want to reset the understanding and perception of what Gucci is through my reinterpretation,” said the Georgian designer, who cited the Gucci brand’s era under designer Tom Ford as inspiration.