Halifax update for customers after announcing it’s ‘changing to Lloyds’

Halifax customers are being warned to stay alert and remember the ‘golden rules’. It comes as the bank‘s brand undergoes a major change over the next few months, becoming Lloyds.

On July 1, Halifax announced that its iconic brand will change to Lloyds. As part of the rebrand, existing Halifax customers will start using the Lloyds app in the coming months and will have their accounts switched to Lloyds on a staggered basis.

Halifax is currently contacting customers and will invite them to start using the Lloyds app and online banking. The full rebrand of physical branches and remaining products will take place throughout 2027.

In the latest email sent to customers as of Wednesday, July 8, Halifax officials said: “Over the next few months, as the Halifax brand changes to Lloyds, some of the communications you see from us will start to look different and may come from Lloyds. Scammers will use this as an opportunity to impersonate us and try to scam people out of money.

“Although we’re changing brands, our golden rules for protecting you against scams will never change. If you remember them, they can help you stay safe.”

Scammers might try to rush you into moving money, using different tactics to get you to act quickly. They could create fear by telling you that something bad is happening, or the urgency to ensure you act immediately, or it will get worse.

How to spot a potential scam during the Halifax & Lloyds switch

Both Halifax and Lloyds claim the brands will “never” contact you and ask for the following:

The banking brand said: “Emails from [Halifax] will always include your name, last four digits of an account you have with us or part of your postcode. We might send you links to more information or to our secure app to take you straight to the information you need. These are our golden rules, no exceptions.”

Why is Halifax changing?

Halifax has been part of the same family as Lloyds for many years, alongside Bank of Scotland. On the Halifax website, the brand claims the rebrand is meant to make banking “feel simpler, smarter, and more joined up”.

The company said: “There’s no change to your account features and benefits [immediately]. Over time, the brand of your Halifax accounts will change to Lloyds. If you have different Halifax accounts, updates may happen at different times, and we’ll always let you know before anything changes.”