Hollywoodbets Durban July fashion: How to stand out from the crowd

The Durban July is just around the corner, and for fashionistas, it’s all about standing out in the crowd.

The premier racing and fashion event – under the new sponsorship of Hollywoodbets – takes place Saturday 2 July at the Greyville Racecourse.

MASKS OFF AND HATS OUT

The Hollywoodbets Durban July will come amid South Africa’s recent repeal of Covid-19 restrictions – which include the wearing of face masks.

The theme for this year’s event is “Show me the honey” and will be visualised with blooming flowers, buzzing bees, and dripping honey!

The race horse event will also be giving away prizes to the best-dressed guest on the day. Categories include:

  • Most striking couple
  • Classic racewear male
  • Classic racewear female
  • Exceptional race day hat/fascinator

FASHION ADVICE FROM HOLLYWOODBETS DURBAN JULY DESIGNER

Invited designer Lara Klawikowski shared her top tips for stealing the fashion spotlight.

WHAT TO WEAR

  • Support the local fashion industry and wear something by a South African designer
  • Wear something extraordinary – the Durban July is meant to be fun and your outfit is a bookmark in your fashion history
  • Remember the sunscreen and your comfortable shoes!

HOW TO STAND OUT IN THE CROWD

There’s a tendency to overload on accessories at the Durban July. Instead, pick one statement item and build your look around it with subtlety and elegance – less is more!

HOW TO INTERPRET THE THEME

This year’s theme is “Show Me The Honey” and is inspired by honey, bees, and flora. I’ve drawn inspiration from biomimicry and used the textures of beeswax, pollen, and flower petals as inspiration for my designs. 

Pick your favourite detail linked to bees and use that to inspire your outfit.

ALSO READ: Heading to the Hollywoodbets Durban July? Here are essential fashion tips



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