“I really like Kenangan’s range of drinks, especially how they balance classic coffee flavours with unique local and Asian-inspired options,” the digital content and marketing designer told This Week in Asia.
“I feel that it combines flavour, creativity and reliability better than many other brands … It strikes a balance between quality, convenience and price, which makes it an easy and reliable choice.”
Analysts say while regional brands inevitably command less capital to scale at speed, they often edge global competitors by resonating more deeply with local consumers.
“I’d say [Kenangan] is my go-to coffee shop, especially since I prefer to have coffee at Muslim-owned or halal cafes as a Muslim,” Sarah said.
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