Every day marine plastic pollution threatens the sustainability of our planet and if we continue to dump plastic into the ocean at the rate we are, by 2050 there will be more plastic in our waters than fish.
adidas and Parley are on a mission to reduce the amount of plastic in our seas, by pledging to remove bottles and debris from the oceans by getting people to take part in a global movement.
The UAE adidas Runners community is doing its bit to tackle plastic pollution by taking part of the initiative, with the backing of adidas Runners GCC captain Lee Ryan, who is taking the lead in encouraging people to get active for the cause.
We have a motto with adidas Runners: ‘We start together, we finish together,’ said Ryan. “As captain, it’s for me to inspire and motivate the community to show them that they’re worth it, that the journey matters, to share the success and lead by example with every step I take on every step I do.â€
Good cause: The initiative aims to drastically reduce plastic pollution
Globally, major sports stars and celebrities have backed the movement such as David Beckham and in 2019 2.2 million runners around the world participated in Run For The Oceans. The initiative aims to clean up 500,000 lbs. of plastic debris from the ocean.
Anyone of any age or ability is able to join the 2021 Run for the Oceans. It’s a matter of running those kilometres to reduce ocean plastic from the 28th May to the 8th June; every kilometre tracked will donate to the challenge.
Recycled materials: adidas Ultraboost 21 Primeblue are made using Parley ocean plastic
To get involved, download the adidas Running app, go to the communities tab, and join the challenge. adidas promises to reduce the amount of plastic bottles in the ocean by cleaning up 10 plastic bottles (or the equivalent weight) for every single kilometre run.
