How To Wear The Next Face Mask-Friendly Beauty Trend

With protective face masks here to stay until a COVID-19 vaccine is developed, it’s safe to say that the way we wear makeup will change. This means gravitating away from statement lips and contoured cheekbones and shifting toward creative eye and brow makeup looks.

Mask-friendly eye makeup looks have already seen an uptick in popularity on social media ― “eye” searches during April on the popular makeup subreddit r/makeupaddiction were up 36% from March. And makeup-obsessed redditors like Chloe Richmond have shared their own personal looks on the channel, signifying a clear trend on the rise.

Chloe Richmond shows off her mask-friendly eye makeup look.

Richmond told HuffPost that her eyes served as the main focal point of her look.

“I noticed I got way more compliments on my makeup, as the mask caused people to look directly in my eyes,” Richmond said. “I also made sure to pack a highlighter around my eye to really help the look pop.”

Makeup artist Shureice Dawn posted an eye look that became a viral success: a crystal mask and matching eye makeup look. She thinks it’s an indicator of where makeup looks are going in the near future.

“Eye makeup will become the way many people choose to express themselves,” Dawn said. “We will soon have to smile only with our eyes, and this is why eye makeup will become more important than ever.”

As mask-friendly eye makeup looks continue to rise in popularity in the beauty space, we tapped social media pros and beauty vets to break down how to create safe and colorful looks on your own. From eye makeup products to choose, to helpful application tips to bookmark, read this before you start combing through Pinterest for DIY makeup ideas.

Coordinate your eye shadow shades to complement your face mask

Makeup artist Jordan Artistry suggested selecting eyeshadow shades that enhance and flatter your mask and your eye color. You’ll see in the photo atop this article that Richmond chose a shade of red that complements the red ladybugs on her mask, but still contrasts with the green background.

Or you can choose a color on the opposite side of the color wheel as your mask.

“If you would like to create a much bolder eye look, I suggest using a colorful eyeshadow that is different from the shade of the mask,” Artistry said. “A great example would be pairing a pink shadow with a yellow face mask in order to create some eye-catching contrast.”

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