Hungama Digital Media Entertainment Pvt Ltd, in honor of World Environment Day 2023, The Bhamla Foundation, Hungama Digital Media and Godrej Industries have come together to create a global musical anthem with a strong message against plastic pollution. titled ‘Tik Tik PLASTIC 2.0‘, this anthem serves as a call to combat plastic pollution and find sustainable solutions. It is composed by the talented Shaan, with lyrics penned by Swanand Kirkere and brought to life through Shiamak Davar’s captivating choreography.
Hungama, in association with the Bhamla Foundation, joins Shaan, Shiamak Davar, Swan and Kirkire to raise awareness of plastic pollution through the anthem ‘Tik Tik PLASTIC 2.0’
This impactful initiative has garnered significant support from Godrej Industries and is a collaboration with esteemed organizations including Ministry of Environment, Forests and Climate Change (Government of India), G20 India Presidency, United Nations Program for Environment and Ministry of Forests and Ministry of Environment (Maharashtra). This collective effort signifies the importance and urgency of tackling plastic pollution on a global scale. The initiative is also supported by brands such as Godrej Magic and Godrej L’Affaire.
The anthem features a lineup of industry powerhouses and influential artists who have dedicated their talents to this cause. Renowned Vidya Balan, legendary Gulzar Sahab, Alia Bhatt, Ayushmann Khurrana, Shaimak Davar, Jannat Zubair, Guneet Monga, Shaan, Ricky Kej, Armaan Malik, Neeti Mohan, Raveena Tandon, Stebin Ben, Sonu Nigam and Faisu all join in in this hymn
Together, Hungama Digital Media, The Bhamla Foundation, Godrej Industries and other partners aim to start a global movement and raise awareness about the pressing problem of plastic pollution. Harnessing the power of music and the influence of renowned actors and change agents, they aspire to inspire people and communities around the world to take action to protect our environment for future generations.
Neeraj Roy, Founder and CEO of Hungama Digital Media, said: “We believe it is time to take decisive action through awareness and collaboration to bring about transformative change when it comes to plastic use. At Hungama, we are pleased to continue our long-standing partnership with the Bhamla Foundation and support the United Nations initiative to combat plastic pollution. Together with the Bhamla Foundation, we will further our quest to spread the word and distribute this hymn with a compelling message through our digital distribution network.”
Speaking about the initiative, Asif Bhamla, Chairman of the Bhamla Foundation, said: “It has been 14 years since we proudly celebrated World Environment Day. Through ‘Tik Tik PLASTIC 2.0’, our mission is to educate the masses about the rampant plastic pollution plaguing our planet. This new anthem serves as a powerful tool to protect our beloved Mother Nature from the dangers of hazardous plastic waste. We would like to thank Hungama and our Bollywood fraternity for supporting us with this initiative.”
Songwriter and singer Shaan said: “World Environment Day is a reminder that each of us has the power to shape the future of our planet. It is our collective responsibility to act and make a sustainable difference. I’m glad that through the power of music we can support such a great cause. I am excited to introduce the audience to a song like ‘Tik Tik PLASTIC 2.0’, which has the sole aim of raising awareness of the need to protect our environment.”
Lyricist Swanand Kirkire said: “Plastic pollution poses a serious threat to our planet, and through the anthem Tik Tik PLASTIC 2.0, we aim to amplify the message far and wide. It is imperative to take action now to ensure a healthy and prosperous ecosystem for future generations. Let the pace of this initiative inspire us to come together and create a lasting impact, forging a path towards a plastic-free world.”
World Environment Day 2023 marks a pivotal moment in this campaign, and the release of the “Tik Tik PLASTIC 2.0” anthem will serve as a powerful reminder of the collective responsibility we all have to tackle plastic pollution. Through this, we strive to make a lasting impact on our planet and foster a sustainable future for all.
The composition will be showcased on Hungama and on Hungama’s partner and affiliate platforms.
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