Facebook-owned Instagram on Tuesday announced a feature called ‘Live Rooms’ to help creators go ‘Live’ with up to three guests, giving them more opportunities to have conversations with their communities and grow their audiences.
The early tests for this feature were done in India and now, India is one of the first countries to roll it out more broadly, according to a statement.
The roll-out for ‘Live Rooms’ has begun and will be available to everyone in India and Indonesia soon, it added.
The statement said Instagram Live views in India grew 60 per cent on a week-on-week basis in March (comparing March 18-24 period with the week of March 11-17).
“Now, with the ability to go Live with up to three guests, creators have more opportunities to have conversations with their communities, and to expand their reach and use cases for Live,” it added.
The early test for ‘Live Rooms’ took place with a few creators in India, including @shereenlovebug aka Shereen Bharwani, @mr.mnv aka Manav Chhabra and @rohina aka Rohina Anand Khira.
Ajit Mohan, vice-president and managing director at Facebook India, said creators are at the forefront of pushing culture and creativity on Instagram and the company is constantly innovating to help them express themselves better.
“This year in particular has seen extensive use of Live, and as physical distancing norms continue, Live will remain an invaluable feature to bring friends, families and audiences together, and foster meaningful conversations,” he added.
Mohan said that from the launch of Reels to the testing and roll-out of Live Rooms, India is playing a crucial role in the way products are being designed for the future.
Instagram noted that while ‘Live Rooms’ will facilitate greater audience engagement, safety continues to be a focus and the existing safety measures will work on Live Rooms as well.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
Discover more from PressNewsAgency
Subscribe to get the latest posts sent to your email.