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Intellasia East Asia News – Amazon Launches New Category for Pets in Singapore on

  • More
    than half a million products now available on’s new
    Pet Supplies
    , catering
    to dogs, cats, small animals, fish and aquatic pets, birds as well as reptiles
    and amphibians
  • Shine
    a spotlight on your pet by joining the
    Face of Amazon
    Pets Contest
    and win
    a chance for your pet to be featured on plus walk away with over
    $1,500 worth of prizes


SINGAPORE - Media OutReach - 3 September
2020 – (NASDAQ: AMZN) – Amazon officially launches the Pet Supplies category on
to meet the needs of Singapore’s furry, feathered and finned residents. The Pet
Supplies launch offers more than half a million products catering to dogs,
cats, small animals, fish and aquatic pets, birds as well as reptiles and
amphibians. These products range from pet apparel and accessories, toys,
training and behaviour aids, food, and more, and are available today at great
prices and convenience at


In celebration of pets and the new
Pet Supplies category launch, Amazon Singapore is hosting a ‘Face of Amazon
Pets’ contest, inviting pet owners to post pictures of their pets to win a
chance for their pet to be featured on and walk away with over $1,500
worth of prizes. The contest is live from now till 10 September, 2020. More
details for the contest can be found below and in link here:


“Our pets play such an important role in our
everyday lives and it is amazing how much love and laughter they bring into our
lives and how we can become closer to each other because of them. As a pet owner
myself, I am thrilled to launch pet supplies on with over half a
million items for our dearest companions. We want pet owners to have peace of
mind with this vast selection, great deals and fuss-free shopping, and spend quality
time with their pets,” said Henry Low, Country Manager, Amazon Singapore.


Exclusive Deals for the Newly Launched Pet Supplies Category

The launch of Pet
Supplies category on will include items from premium brands like Fuzzyard, K9 Natural, Stella and Chewy’s, and Wellness. Pet owners can
also look forward to a wide range of pet products across different animal types,
featuring brands such as Oxbow and Versele-Laga for small animals and birds,
and Ocean Free and Tetra for fish and reptiles. In addition, Amazon is working
with local distributors like Silversky to further expand the pet supplies
available on


Amazon will
run its first Pet Fair from now till 30 September 2020, with up to 30% off Pet
Supplies. The deals included below — and more — can be found here on and the Amazon Shopping App, while supplies last.


Pet Fair
deals on, available to all customers, include:

  • Take S$30 off when you spend S$120
  • Take S$80 off when you spend S$320
    on Air Dried and Freeze-Dried Food
  • Save up to 40% off on products
    from Whimzees
  • Save up to 29% off on products
    from Pro Plan with an additional S$6 off with min S$50 spend
  • Save up to 23% off on products
    from Mars Petcare including IAMS, Nutro and Greenies
  • Save up to 20% off on products
    from Schesir
  • Buy 3 and get an additional 20% off
    when you mix and match products under Treats and Toys 

Face of Amazon
Pets Contest

To celebrate Singapore’s pets and their proud
owners, Amazon is launching a contest to search for potential pets to become
the ‘Face of Amazon Pets’ in Singapore. The contest
caters to these following categories of pets: Dogs; Cats; Birds; Small Animals; Fish and Aquatic
; Reptiles and
. Pet owners are invited to post a picture or video of their beloved
pets on Instagram with the hashtag #AmazonPetsSG, tag on their post
and share why their pet should win. There will be six
winners in total, one winner chosen to represent each pet category. Amongst the
six winners, one grand winner will be nominated by votes (most ‘likes’ on the
winning pet’s Instagram post) and become the ‘Face of Amazon Pets’, featured on


The Face of Amazon Pets contest is running
from now till 10 September 2020. These winning pets will get a free
professional pet photoshoot (worth S$375) and have their photos featured on The owners of the winning pets for each category will also receive
S$200 worth of vouchers on select pet products (via 2 x $100 promo codes). The
grand winner will walk away with an additional gift card worth
S$1,000. The prizes are co-sponsored by Schesir, Stella and Chewy’s, Unicharm, Versele-Laga, Wellness and Whimzees.


Winners will be announced from 14 September 2020
and the
grand winner will be announced on the week of 21 September 2020. For more
information on the contest guidelines, please visit: Follow on Instagram to
get the latest updates on The Face of Amazon Pets contest.


The launch of
Amazon’s Pet Supplies adds to the 17 categories already available to Singapore
customers, providing access to millions of products, from Home & Kitchen,
Computer & Electronics, Baby Products, Books, Toys and more. Visit to
learn more.


About Amazon

Amazon is guided by four principles: customer
obsession rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo,
and Alexa are some of the products and services pioneered by Amazon. For
more information, visit


Instagram: @Amazon.SG


Category: Media OutReach, PRAsia

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