Intellasia East Asia News – Chinachem Group Announces Brand Rejuvenation in Celebration of its 60th Anniversary: Launch of New Corporate Logo and Website

“Triple Bottom Line” Concept and Spirit of Making “Places with Heart” to Underpin the Group’s Business Strategies

 

HONG KONG SAR - Media OutReach – 24 November
2020 – In celebration of its 60th Anniversary, Chinachem Group (the “Group”) today announced its rejuvenated branding, including a new
corporate logo. The new branding reflects the Group’s repositioning as a
developer of “Places with Heart” — one that is committed to making positive
impacts on people, the community and the environment through its core businesses
and its efforts in creating shared value (“CSV”).

Chinachem Group Executive Director and
CEO Donald Choi, together with members of the Group’s senior management reveal
the new corporate logo. The intertwined hearts in the logo manifest the Group’s
brand DNA “Places with Heart” and represent the “Triple Bottom Line” which has
been adopted as an overarching premise for the Group’s operational and
decision-making processes. The forest green symbolises its integrity and
trustworthiness; the warm gold colour depicts the warmth of humanity.

The senior management
team members include Executive Director and CEO Donald Choi (centre); Executive
Director and COO Hung-Han Wong (fourth left); Executive Director and CFO
Kam-por Chan (fourth right); Deputy CFO Ricky Tsang (third right); Managing
Director, Real Estate Dennis Au (third left); Deputy Managing Director (Asset
Management), Real Estate, Edwin Chan (second left); Director of Corporate
Communications Sylvia Chung (second right); Deputy Managing Director, L’hotel
Management Group Limited Keven Chan (first left); and Director of Digital
Transformation Damien Wu (first right). 

Executive Director and CEO Donald Choi
(centre), Director of Digital Transformation Damien Wu (right) and Director of
Corporate Communications Sylvia Chung (left), jointly make the Group’s new
corporate website go live.

Chinachem Group is celebrating its 60th
Anniversary this year. Some 200 staff from various business units of the Group
pose recently for a large group photo to celebrate.

 

New Logo Conveying “Triple Bottom Line” Concept

At
today’s press conference held at
L’hotel Nina et Convention Centre, the Group announced a wide-ranging programme
of upcoming business and CSV initiatives. The Group’s new logo and website also
made their first public appearance. The intertwined hearts in the logo manifest
the Group’s brand DNA “Places with Heart” and represent the Group’s “Triple
Bottom Line” which has been adopted as an overarching premise for its operational
and decision-making processes, namely a commitment to bringing positive impacts
on People, Prosperity and Planet. The forest green symbolises its integrity and
trustworthiness; the warm gold colour depicts the warmth of humanity.

 

Chinachem
Group Executive Director and CEO Donald Choi explained that the Group had stood
alongside Hong Kong for six decades during which it had become one of the
city’s most important developers with a portfolio covering real estate,
hospitality and entertainment businesses, all closely related to residents’
everyday lives. The Group is independent from public or family ownership. The
Group, under its “Triple Bottom Line” principles, is now going beyond profit-making
to give back to society — making the city a better place by improving the
quality of life, delivering excellent services and accumulating resources for
charitable and public benefit. By doing so, the Group is committed to creating
value shared by different stakeholders.

“Embracing
the brand DNA ‘Places with Heart’, the Group is embarking on its next 60 years by
bringing tradition and innovation together,” Mr Choi said. “We exist to bring
positive impacts to people, communities and the environment, as well as to enhance
the quality of life for Hong Kong people and make this a more liveable city. We
will strive to embed our brand values — Purpose-driven, People-centric and
Quality-led — into every detail and every process in our core businesses.”

To a New Era, a
Community for All Ages

Elaborating
on the Group’s endeavours in green building and age-friendly development, along
with its efforts in creating shared value in the promotion of arts and culture,
education and social inclusion, Mr Choi said its Anderson Road Project to be
launched later this year or early next year would be a project for all ages, reflecting the Group’s rejuvenated
brand values. It was designed to provide elderly people and those in
need with convenient, comfortable, state-of-art and barrier-free residential
units and related facilities. Additionally, in view of the city’s ageing
population trend, the Group and CUHK Jockey Club Institute of Ageing were
collaborating on a five-year project to study how to develop a Community for
All Ages. The final output was expected to provide a set of residential housing
guidelines towards building an All-age Community for Hong Kong. The Group hoped
that the guidelines would serve as a reference in the field.

 

Property Development and Investment

At today’s
press conference, Managing Director, Real Estate Dennis Au said the Group planned
to roll out the Ho Man Tin Station Package Two property development next year.
In the planning stage were the Tonkin Street/Fuk Wing Street project jointly
developed by the Group and the Urban Redevelopment Authority as well as the Ho
Chung low-density house project in Sai Kung, which would provide total floor
areas of 104,049 sq ft and
57,000 sq ft respectively.

 

In recognition
of the importance of technology and innovation, the Group had set up a Digital
Transformation Division last year to push forward the application of new
technologies in its business processes, Mr Au added. The Group was looking to use
Modular Integrated Construction
in the Tonkin Street project, yet another move to demonstrate the Group’s commitment
to promoting PropTech.

 

Moving
forward, the Group is stepping up its investment in innovation, hoping to
explore new technological opportunities. The Group has formed Great Bay Area
(“GBA”) Smart City Technology Venture Investment to support innovation projects
in partnership with four GBA-focused venture capital funds. Its targets are
innovators who are developing businesses catering for the Hong Kong market or
new technologies relating to construction. In addition, the Group has teamed up
with ParticleX, a venture capital partner and the Hong Kong Science and
Technology Park (HKSTP) to host the PropTech Global Challenge 2020, a virtual
competition which creates a platform connecting enterprises in Hong Kong, GBA
and the Pacific region with potential start-up partners. Entrants in the
competition will have a chance to win a grant as well as incubation support
from the HKSTP.

 

As
regards sustainability and the environment, it is noted that the Group had set specific
goals: reducing carbon emissions by 38 percent by 2030, and ensuring that all upcoming
major projects developed by the Group
would be able to acquire well-recognised green building certification,
including Beam Plus Gold and the WELL Building Standard.

 

The Group’s
investment portfolio boasts a total gross floor area of 7.53 million sq. ft of office,
retail, residential and industrial space, as well as 6,000 parking lots. To
date, the Group has developed more than 180 property projects, with revenue
from property sales reaching HKD32 billion in the past five years. Total floor
area from ongoing projects and those in the pipeline amounts to 3.89 million sq
ft. The Group owns/manages eight hotels and serviced apartments, which together offer over 2,900
rooms or flats; it also owns and operates a cinema. In the property management area, the Group
currently manages some 200 properties in more than 80 developments through six subsidiary companies,
delivering quality-assured
professional property management services.

 

Hotel Business

L’hotel
Group, which receives two
million guests per year, will shortly relaunch its brand along with a new
business strategy. L’hotel Nina et Convention Centre, with more than 1,600
rooms, has the largest number of guest rooms of any single venue in the local
market while its ballroom, after a renovation, will boost its capacity to 100
tables or events for 1,600 guests. L’hotel Island South and L’hotel elan are
the only two UNESCO Geopark Hotels in the city.

 

60th Anniversary
Exhibition

A series of public events has been planned for
the Group’s anniversary celebrations. One of the highlights is the 60th
Anniversary Exhibition, an innovative and interactive event that will showcase
Chinachem Group’s 60-year journey and the progress it has made alongside the
local community.

 

Nina Park, a wood fossil park located at
Nina Tower, Tsuen Wan, is undergoing revitalisation. It is expected to be reopened
in 2022 as a new landmark in western Tsuen Wan and a museum-grade venue for ‘edutainment’.

 

As a way to contribute to the community and
the environment, The Group has allocated some 10,000 sq ft of floor area in
NINA MALL (The Moment) for art exhibitions and space for creative activities.

 

The elderly, education, poverty alleviation,
healthcare and social inclusion are key areas the Group is addressing through
its community care initiatives. In the months to come, it will partner with the
Senior Citizen Home Safety Association to organise cross-generational cohesion
programmes benefiting elderly people. Throughout the Covid-19 pandemic, the
Group has been proactively responding to those in need by making donations of face
masks and hygiene products to underprivileged families and ethnic minority
groups; giving computers to students from low-income families who could not
otherwise be equipped for online learning from home; and helping social
enterprises and social service organisations subscribe to long-lasting
disinfectant coating services for their shelters and day care centres. Moreover,
the Group has offered a batch of units at World Fair Court in Pok Fu Lam to the
Community Housing Movement, and special shop rental rates to not-for-profit
organisations.

 

Mr Choi closed the press
conference with a thankful note. “Chinachem
has been standing strong over the years, thanks to our like-minded members of
the management team and staff who share the common goal and work relentlessly with
the Group. We’re prepared to set off towards the new direction and to reach new
heights.”

Chinachem Group

Since
1960, Chinachem Group has been a leading property developer in Hong Kong, with
a portfolio covering residential, commercial, retail and industrial buildings
for sales and investment, in addition to operating hotels and property
management services. The Group actively seeks to make a positive contribution
to society through its adherence to the “Triple Bottom Line”, a commitment that
its activities will benefit People, bring Prosperity to the community and
preserve the Planet.

 

Category: Media OutReach, PRAsia