Presented as a revolutionary tool in many regards of practical life management, including planning a trip and enabling more personalised accommodation bookings or destination searches, artificial intelligence is already being used by a majority of travellers worldwide (73 percent).
Here’s how AI is handy for trip planning
Predict the price of a flight as accurately as possible for an upcoming period — as the Hopper app claims to do, plot an itinerary according to your preferences — which is the idea behind the Routeperfect app, recognise a historic monument by scanning it using your smartphone and the Blippar app, or finding a hotel whose beds are perfect for your body shape and sleeping preferences. The world of travel is putting artificial intelligence to work for a variety of purposes. And the biggest companies are paying close attention to this game-changing technology; for instance, last year Booking launched a travel planner developed using machine learning models. Partly powered by ChatGPT, this tool offers destination and accommodation suggestions.
In the tourism sector, the main use of AI is in personalising travellers’ experiences as soon as they start planning their future getaway. This is a view shared by 28 percent of people worldwide, surveyed by the eDreams booking platform Odigeo.* Artificial intelligence solutions are sometimes so intrinsic to tourism operators’ platforms that 50 percent of travellers don’t always notice that a site or app uses AI.
Considered a potential threat to numerous jobs, including in tourism, such as travel agents, AI nevertheless appears to be an asset from the point of view of tourists. No less than 73 percent of travellers worldwide already use apps or pass-through platforms that call on AI to enhance their travel experience. And while a higher proportion of younger travellers are using it (86 percent), among those over 65, some 43 percent already use it. Both figures are certain to grow with time.
*Cette enquête a été réalisée par OnePoll auprès de 10.000 consommateurs du monde entier, en France, au Royaume-Uni, aux États-Unis, en Allemagne, en Italie, au Portugal, en Espagne et en Suède.
This was translated to English via Google Translate –
*This survey was carried out by OnePoll among 10,000 consumers around the world, in France, the United Kingdom, the United States, Germany, Italy, Portugal, Spain and Sweden.
This story was published via AFP Relaxnews
(Feature Image Credit: TierneyMJ/Shutterstock)
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