The Danish coffee and juice chain said the “strategic decision” is part of broader plans to focus its attention on the European and US markets.
Joe & The Juice currently operates nearly 350 stores in 16 markets | Photo credit: Matt Oliver.
Joe & The Juice has exited the Australian market to better focus on its core business in Europe and the United States.
The Danish coffee and juice chain entered Australia in November 2016 with a store at Sydney Airport, before opening more outlets in New South Wales.
A spokesperson for the brand told World Coffee Portal that “retiring from Sydney was a strategic decision” that supports its current growth strategy.
In June 2023, Joe & The Juice said that 95% of its stores were contributing positively to its operations and that it would focus on exploit ‘the great potential’ within its key markets to strengthen profitability at the group level.
The coffee and juice chain currently operates nearly 350 stores in 16 markets, including 71 in Denmark, 68 in the United Kingdom and 63 in the United States. In addition to Europe and the United States, Joe & The Juice will also focus on its franchise partnerships, which include stores in Kuwait, Qatar, Saudi Arabia and the united arab emirates.