That, he said, is â€œa real shame, because at their best, local car ads should be unique and completely unhinged â€• not franchised out, making nothing special anymore.â€
So he and his team wrote an ad of their own, to be given for free to just one auto dealer, but only if the dealer agreed to produce the spot without reading that script beforehand.
â€œI would argue that that was a hell of an offer on our part, and to be honest, quite a risk for someone to take on,â€ he said. â€œDo you really think we could be trusted with a situation like that? Because I definitely donâ€™t.â€
Oliver said they had several takers â€• and selected one to create an ad that probably isnâ€™t what youâ€™d expect from the â€œLast Week Tonightâ€ team.
Oliver was off the air on Sunday night, but posted a video update on YouTube, complete with the entire ad that will run in Minnesota this week: