Inspired by the multifaceted nature of crystals and an icon for a new generation, the new Swarovski brand campaign featuring Bella Hadid exudes joyful glamor. The campaign conceptualized by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott introduces a series of portraits that focus on the versatile nature of Swarovski Crystals, personified by Hadid.
This campaign speaks to a younger demographic that’s passionate about boldness, non-conformity self-expression, and an effortless and informal relationship with jewelry. As Swarovski recognizes, its products are “no longer reserved for ballroom opulence.”
Six faces of Bella Hadid are represented by six colors of crystal jewelry in the campaign and each portrait is framed by a colored crystal aperture that references the octagonal shape seen in the brand’s logo, packaging and signature Millenia Family.
