L’Oréal Professionnel, the skilled hair tech model, is about introduce the enduring Indian Hairdressing Awards, in an all-new format of a actuality collection streaming solely on JioCinema. After 89 regional finalists had been chosen from hundreds of hairdressers, they had been judged by an eminent jury comprising of worldwide hair artists and sweetness media representatives. And now, the highest 12 hairstylists will compete in a mega-augmented L’Oréal Professionnel salon. Judging their artwork and approach will likely be an illustrious panel that includes the famend movie maker – Karan Johar, Min Kim, the L’Oréal Professionnel international colour ambassador, – and an thrilling line-up of Bollywood celebrities.
Karan Johar to guage the truth present, Indian Hairdressing Awards
Talking on the launch of India’s solely hairstyling actuality collection, Mathilde Barthélemy-Vigier, Common Supervisor, L’Oréal Professionnel, India mentioned, “L’Oréal Professionnel has taken big strides into the long run. Client and hairstylist centricity are our key drivers to raise the skilled hair business in India. Within the final twenty years, the nation’s skilled hair salon panorama has developed at a supersonic tempo. The ability of Indian hairstylists is now at par with international hair artists’ and with the 2024 version of The Indian Hairdressing Awards, we want to have fun their infinite expertise and potential.”
Talking on the partnership with L’Oréal Professionnel, Viacom18 Media’s Head of Community Gross sales Mahesh Shetty mentioned, “At Viacom18, we’ve at all times labored in direction of creating and constructing IPs and codecs which are sustainable, related and one which deepens client join. L’Oréal Professionnel is the undisputed chief within the skilled hair care and styling class and The Indian Hairdressing Awards re-affirms them as thought leaders on this area. As digital companions, we’re assured of offering this distinctive property with its deserving attain by way of JioCinema, thereby elevating the IP to newer heights.”
Since 2014, The Indian Hairdressing Awards have fun the artwork and ability {of professional} hairstyling. The competitors acknowledges and rewards hairstylists throughout the nation. This yr’s version was introduced in August 2023 with its theme “Meta-morphosis” that represents actual transformation and now these 12 hair execs will undergo three challenges testing their ability and creativity to do actual transformations by way of hair colour, haircut and styling. They’ll then compete in entrance of a stay viewers on the Grand Finale, which may also be streamed on JioCinema.
Additionally Learn: Karan Johar jokes about his “Wannabe Gen Z” second after Varun Dhawan touches his toes at Amazon Prime Video occasion
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