Krave owner acquires Chef’s Cut Real Jerky Co.

SONOMA, CALIF. — Just over a month after acquiring Krave Pure Foods, Inc. from The Hershey Co., Sonoma Brands has snagged another premium meat snack brand, Chef’s Cut Real Jerky Co. Terms of the transaction were not disclosed.

Founded in 2009, Chef’s Cut offers jerky, meat sticks and biltong. The brand will continue to develop products alongside Krave as part of a protein snacking portfolio within Sonoma Brands, a private equity investment firm and brand incubator. Krave products include meat cuts, pork rinds and newly added plant-based jerky.

Jon Sebastiani founded Krave in 2009, igniting a gourmet meat snack trend, and sold the business to Hershey in 2015. The following year, he launched Sonoma Brands, which has developed and introduced brands including Smashmallow and Peckish while investing in Dang Foods, Hu Products, Yumble and Milk Bar.

“Jon is a true brand builder who has been at the forefront of this category for years and we are excited to have Chef’s Cut join Sonoma Brands for this next chapter,” said Bart Adlam, formerly chief executive officer of Chef’s Cut.

Kevin Murphy, managing director of Sonoma Brands, will lead the Krave and Chef’s Cut businesses as interim CEO of the combined entity.

“Our goal is to reenergize the premium segment of the meat snacks category,” Mr. Murphy said. “Through a focus on product quality and innovation supported by impactful marketing and a thoughtful promotional strategy, we are committed to driving incremental growth for our retail partners while delivering a great product and experience to consumers.”

Rusti Porter, chief marketing officer of Krave, added, “We see tremendous opportunity for continued growth in meat snacking and feel fortunate to lead a second wave of the jerky renaissance with both Krave and Chef’s Cut at the helm. It is our belief that Chef’s Cut and Krave are complementary brands that engage with different consumers, both the traditional jerky shopper as well as the health and fitness-minded millennial who seeks artisanal flavors and quality ingredients.”

Source link

Latest

Poland’s government in hot water over fish die-off

WARSAW — Thousands of dead fish have been found...

Climate Crisis Chronicles, Vol 2: When back-to-back hurricanes devastate a Honduran community

A local activist struggles to help the poor residents...

Stocks Set for Best Stretch of Year, as Inflation Fears Recede

The stock market is set to notch the year’s...

How to keep your beaver wet when things are getting a bit too hot

As the heatwave continues to engulf Britain, a small...

Poland’s government in hot water over fish die-off

WARSAW — Thousands of dead fish have been found along the Oder River running between Poland and Germany, with officials on both sides of...

Gerhard Schröder sues German parliament over office removal

Former Chancellor Gerhard Schröder has filed a lawsuit in a local court against the German parliament to get his office back, his lawyer confirmed...

France opens probe into former Czech PM Andrej Babiš

PARIS — French prosecutors have opened an investigation into Czech billionaire and former Prime Minister Andrej Babiš, on suspicion of money laundering related to...