Maison 71 strengthens team with Jerell Atrio Francisco appointment

Maison 71 has appointed Jerell Atrio Francisco as Office Manager, adding experience in property administration, digital visibility and online fraud analysis to the team behind its real estate and hospitality advisory business.

The Abu Dhabi-headquartered firm recently announced a dedicated hospitality division during FHS World, with a focus on hotel and resort acquisitions, sales and development partnerships across the GCC, Caribbean and Indian Ocean. Francisco’s appointment supports the day-to-day operations of the wider Maison 71 business.

He previously served as Senior Administrator and Executive Assistant to the CEO of a real estate company in Qatar. His experience covers property listing management, portal operations and executive support, alongside a background in search engine optimisation and digital visibility.

Francisco also has six years of fraud analysis experience involving Tripadvisor and a social media platform, adding a digital-platform perspective to his property administration background.

Jaime Cooke, co-founder of Maison 71, said the appointment would strengthen the operational support behind the firm’s advisory services.

“The quality of our service depends as much on what happens behind the scenes as it does on the advice we give. Accurate property information, well-managed listings and responsive administration all matter to our clients and partners,” Cooke said.

“Jerell brings a valuable combination of real estate experience, digital understanding and analytical discipline. We are delighted to welcome him to Maison 71.”

As Office Manager, Francisco will support the running of the business and its advisory team, drawing on his experience in organising property information and coordinating administrative activities.

“I am delighted to join Maison 71 and contribute to a business that places such importance on personal service,” Francisco said. “My focus is on helping the team work effectively, keeping information organised and making sure the details behind each client interaction receive the attention they deserve.”

Maison 71’s activities span residential and commercial property, branded residences and hospitality. Its hospitality offering includes buying and selling mandates, brand selection, operator appointments and development partnerships, connecting its real estate business with hotel owners, investors, developers and operating groups.