MEGA EXCLUSIVE: RRR makers toying with the idea of releasing the film on pay-per-view before its release on OTT : Bollywood News – Bollywood Hungama

Less than two weeks are left for the release of RRR. The hype is tremendous as it’s S S Rajamouli’s immediate next release after the historic blockbuster, Baahubali 2 – The Conclusion (2017). The makers have left no stone unturned in promoting it. The theatrical trailer was released in December 2021 and it has added to the hype and craze. The film was initially scheduled to be released on January 7, 2022. However, it was pushed to March 25 due to the third wave of Covid-19.

MEGA EXCLUSIVE: RRR makers toying with the idea of releasing the film on pay-per-view before its release on OTT

Meanwhile, the makers surprised everyone during the theatrical trailer launch with an announcement. Jayantilal Gada, of PEN India, revealed at this event that RRR would premiere on OTT only after it completes 75 to 90 days in cinemas. This statement went viral as it was against the norm in the post-pandemic when films arrive on digital within 28 days of release in cinemas.

And now, Bollywood Hungama has learnt that RRR makers are thinking of another path-breaking initiative. In an exclusive interaction with Bollywood Hungama, Jayantilal Gada said, “We are thinking of releasing this film through a pay-per-view format. This will happen after the film is out in cinemas and before it releases on digital SVOD (subscription video-on-demand). We are in talks about it. It’s a new thing and we are introducing it in a big way in the market.” Jayantilal Gada, however, refused to share any more details.

The concept of pay-per-view, also known as TVOD (transactional video-on-demand), is quite prevalent in the West and as the term suggests, it means that the user needs to pay a certain amount to watch premium content, which will be accessible for a period of 24 to 48 hours.

In India, Zee launched ZeePlex, a pay-per-view platform in the second half of 2020. Khaali Peeli, starring Ishaan Khatter and Ananya Panday, was directly released on ZeePlex. Viewers paid Rs. 299 to watch the film. Then, Zee released the much-awaited biggie, Radhe – Your Most Wanted Bhai, on Eid 2021, on ZeePlex. It was available for Rs. 249 per viewing. The Power, starring Vidyut Jammwal, and a few other regional films also got a release on ZeePlex.

The pay-per-view format didn’t take off post- Radhe – Your Most Wanted Bhai as reportedly, there were not enough takers. It remains to be seen if the much-awaited RRR manages to arrive on SVOD and if it does, whether it manages to score.

Meanwhile, RRR’s Hindi version will be released on Netflix while the regional versions will be streamed on Zee5.

Also Read: Despite the third wave and postponement, RRR’s digital release plans remain UNCHANGED; to release on Netflix 75 to 90 days after theatrical release

More Pages: RRR Box Office Collection

BOLLYWOOD NEWS – LIVE UPDATES

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & upcoming movies 2022 and stay updated with latest hindi movies only on Bollywood Hungama.

Source link

Latest

Tweaks proposed by inter-ministerial panel to food security act could be just what the doctor ordered

An inter-ministerial panel has recommended significant changes to the National Food Security Act (NFSA) which the government would do well to implement. Pointing out...

Father-daughter Duo Creates History in IAF, Flies Same Formation

Air Commodore Sanjay Sharma and his daughter Ananya flew in the same formation recently. (Image: ANI)There has not been any previous instance in the...