META MUSE
Meta has spent billions of dollars to stay competitive in AI but faces pushback on multiple fronts.
The glasses are designed to work with Muse, the company’s first agentic app for consumers. It performs tasks on users’ behalf like a digital personal assistant.
After connecting personal accounts – for finance, health and shopping – users can ask Muse to sign up for services, book appointments and make calls.
The Muse app became the top free app in the Google Play Store and Apple App Store, overtaking OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini.
Zuckerberg teased another product on Wednesday, the Muse Charm, that will ship ahead of the holidays this year; Meta did not provide a price.
The “charm” is a small, puck-like device with a display that will allow users to interact with their Muse agent separately from a smartphone.
Amazon this week blocked Meta from using AI bots to shop automatically for users, while Instacart, Shopify and Expedia have announced partnerships to integrate their services into Muse. Meta said Walmart, Best Buy, Gap and Sephora are also partnering with the app.
Meta, which earns most of its revenue from ads on Instagram and Facebook, faces mounting child safety and privacy challenges worldwide.
In August, it settled a lawsuit brought by US states accusing it of violating consumer protection and children’s online privacy laws, agreeing to pay up to US$18 billion and impose restrictions for teenagers.
The company also faces age-based restrictions and bans abroad, as well as thousands of potential personal injury suits in the US.
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